Under Armour, the publicly-traded global fitness-wear company with headquarters in Tide Point, is set to make its first-ever acquisition, according to a press release.
For $150 million it plans to buy MapMyFitness, a Texas-based company with “more than 20 million registered users who map, record and share their workouts through mobile apps and websites, such as MapMyRun and MapMyRide,” according to the Baltimore Business Journal.
This is another step toward wearable technology being a real focus of the company, as ReadWriteWeb wrote.
Before you go...
To keep our site paywall-free, we’re launching a campaign to raise $25,000 by the end of the year. We believe information about entrepreneurs and tech should be accessible to everyone and your support helps make that happen, because journalism costs money.
Can we count on you? Your contribution to the Technical.ly Journalism Fund is tax-deductible.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
Looking for startup funding? Here are 28 terms to know
Congress votes to reauthorize the EDA, marking a historic bipartisan effort to invest in innovation and job creation
Looking for a job? This strategy turns NotebookLM into your personal hiring coach
