Switch Preview: Myna Music is iTunes Genius on steroids

[tech]cXt6UNkQsno[/tech] Switch Details: When: 10/6. 6 p.m. Where: Levitt Auditorium, University of the Arts Price: $9 Click Here to Get Tickets If you’ve ever hit the “next” button on Pandora, you’ve likely been wowed by the service’s ability to dig up music that you like based on the “seed” artist you give. However, in order to draw connections […]

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Switch Details:
When: 10/6. 6 p.m.
Where: Levitt Auditorium, University of the Arts
Price: $9
Click Here to Get Tickets

If you’ve ever hit the “next” button on Pandora, you’ve likely been wowed by the service’s ability to dig up music that you like based on the “seed” artist you give.
However, in order to draw connections between songs, Pandora relies on human beings individually tagging every song with metadeta. For movie studios and large music libraries, an army of metadata taggers isn’t a realistic (or cost effective) option.
Enter Myna.
“With Myna, we offer a digital solution for digital files,” says Greg Wilder, founder of the Indy Hall-based Orpheus Media Research.
Thanks to a wicked smart team of composers and technology, Myna can automatically scan a library of music tracks and make connections based on mood, “texture,” note pattern, instruments used and more to offer similar songs. No human taggers needed. (Get the nitty-gritty on Myna, then called “Clio,” in our September 2009 Shop Talk)
At Switch, Wilder said he is planning to show how Myna is used to help set the mood for movie soundtracks using example’s from movies like the Bourne Supremecy to make his point, and he may just get down and dirty in the program’s terminal.
So far, the music industry is catching on to Myna: Wilder has fielded calls from all over the world and while attending a recent industry event, he says that people from all over the country were familiar with OMR’s work.
“This is a big play,” he says, adding that he hopes Myna touches half the music we interact with by the end of next year.
See Myna at work in the video above. and come get inspired by OMR and four other Philly innovators at Switch on October 6th at the Levitt Auditorium.  Get your tickets today.
A big thanks to our sponsors: First Round CapitalGenacast VenturesThe University City Science Center,MCD Law PartnersVC Deal LawyerThe Greater Philadelphia Chamber of CommerceCorzo Center for the Creative Arts, and University of the Arts.

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