ShiftMyGift.com: website from Chester County’s Blair Souder is gift registry for donations

Say that for Christmas, you didn’t want gifts. Instead, you’d rather have friends and family donate to a cause of you’re choosing.
A Chester County startup aims to be the solution, with its ShiftMyGift.com.
Launched in August by Blair Souder after being moved by a hiking trip in poor swaths of Nepal, the site acts like an online gift registry for nonprofits, in which users highlight philanthropic efforts they support. Others can make donations on their behalf, from which Shift My Gift takes a $1.49 processing fee and makes 4.75 percent ‘grant’ to the Network for Good — the group through which the donations are made — as Entrepreneur reported. USA Today has also covered the project.
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Through a partnership with Guidestar, some 1.8 million nonprofits are listed, including large international organizations like the Heifer Foundation to growing groups like Back on My Feet to smaller, local ones like CareerWadrobe.
The site is a socially-minded LLC with intentions of becoming a certified B Corporation, said spokeswoman Paige Wolf.
Blair, who lives in Lincoln University, Pa., was a high-ranking marketing executive with GE before leaving in 2009 to spend more time with his family. Brother Kirk, who is involved in the venture but lives in Topanga, Calif., has been held a variety of branding roles, including starting his own firm.