Ringly: pre-launch, stealth mode wearable tech startup from eBay alumnae

Some other details around eBay alumnae Christina Mercando’s new startup Ringly, for which she raised a $1 million initial investment and, though pre-launch, appears to be aiming to address our obsessive digital interaction with some wearable tech play.

While the site hasn’t fully launched, interested parties can sign up for an announcement of the startup’s debut here. More details are to come in coming weeks.

On the blog of payroll company JustWorks, Mercando revealed a little bit about what Ringly will do. In the post, the CEO and cofounder describes three planned core values that included redefining your relationship with technology, less is often more and “we like people who are weird.”

Other details:

• In another interview, the venture is said to focus on wearable technology.
• She mentions a cofounder in the blog post, but he or she is not named there, nor on the company’s AngelList page.
• On Twitter, she linked to a piece on The New York Times about people weaning themselves from their smart phones at moments when they need to be more present, saying: “These people all need Ringly!”
• In June, she tweeted out a story from Wired about why wearable tech needs fashion to thrive.
• AngelList describes the new company as an “early stage hardware startup.” This tweet suggests that she left Hunch, the startup acquired by Ebay that she worked at, in October.

Strangely, seven months ago, Domain.com picked the name “Ringly” when it wanted to do a blog post about a fake company for helping squirrels. That’s probably unrelated.