New Paradise Laboratories: Kensington theater company produces two-part productions, onstage and online

New Paradise Laboratories has a Philadelphia address (North Randolph Street in Kensington), but the unconventional theater company also has an equally important presence online. –Check out their, well, unorthodox website here.

New Paradise Laboratories creates productions with a two-part interaction — the one that occurs onstage and the one that occurs virtually — allowing viewers to engage with characters through its image-intensive website as well as through social media channels like Facebook, Twitter, and Flickr, Mashable reports.

“The 1996-founded theater company worked to bring Broadway home to the Internet, where interactive performances may thrive. Fatebook was one of the first plays of its kind,” Mashable reported. “In addition to molding the two characters’ lives online, the play also incorporated geo-location technology where a character guides you through a park. Audience members could download a sound file for a 45-minute guided tour in a Philadelphia park. Online audiences can take a virtual walk online via YouTube. The third act completed the play with a real-time performance in Philadelphia where the theater is based.”