International / Technology

MakerBot acquires European distribution partner, rebrands it

MakerBot now has an official presence on the ground in Europe: MakerBot Europe.

MakerBot's 5th-generation Replicator 3D printers. (Photo courtesy of MakerBot)

MakerBot has acquired longtime distribution partner, HAFNER’S BÜRO, which is now called MakerBot Europe, according to a press release from the company. Jenny Lawton, company president said:

We are so excited to officially launch MakerBot Europe and expand MakerBot’s global reach with the creation of MakerBot Europe. Alexander Hafner and HAFNER’S BÜRO are longtime MakerBot partners and have extensive knowledge of our products, 3D printing and design solutions, and the European market.  We are thrilled that they will play a larger role in the MakerBot family and will represent the company with our European distributors and resellers.

The notice of the acquisition focuses on sales, service and distribution, without addressing the question of manufacturing. It also includes a list of countries that the new European branch will reach: basically, every large country in Europe, with the exclusion of France and Norway.

While the company has been selling its products in Europe for some time, this acquisition represents a greater prioritization of the European market.

The release describes the purchase as an acquisition of “certain assets” of HAFNER’S BÜRO, but when you search for the company on Google, its website now redirects to the new MakerBot site.

According to MakerBot, Europe is the second largest market for installations of high-end 3D printers. Downtown Brooklyn’s MakerBot, is a subsidiary of Stratasys Ltd.

Companies: MakerBot
Series: Brooklyn

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Technically Media