One year ago, Inquirer and Daily News Publisher Brian Tierney pledged to add a paid-content model to Philly.com by the end of 2009, as we were first to report.
Of course, that never happened and Philadelphia Media Holdings plunged into bankruptcy proceedings. But with another spring, comes another pledge.
Buried in a small item, the Inquirer reported that Tierney has announced that a “unique app” built for the iPad is on the way for the two dailies and will charge to be used, though details are scarce.
“We hope to have something up in 60 to 90 days. I didn’t want us to wait for a consortium of papers to do something,” Tierney was quoted as saying. “I wish we had had the opportunity to get our hands on one of these a few weeks ago to launch even sooner.”
The move comes as part of the newpaper’s work with international media consultant Mario Garcia, who has been chronicling his work with PMH on his blog.
Tierney says the plan is “to do something truly new and different – and charge from day one as well.”
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