Brooklyn / Business development / Environment

HowGood launches major expansion in mid-Atlantic with Giant Food Stores

The ratings system for sustainable food will appear in 167 more supermarkets in D.C., Delaware, Maryland and Virginia.

How good is that milk? (Photo courtesy of HowGood)

A lot more people are going to be seeing how good the food they buy is.

Greenpoint’s HowGood announced on Twitter Tuesday that it has partnered with Giant Food Stores to begin adding ratings to products in 167 supermarkets in D.C., Delaware, Maryland and Virginia.

HowGood has rated more than 250,000 food products based on how ethically they were produced. The company has dozens of metrics by which they judge products, including the sustainability of its growth and shipping and labor practices. With all the metrics, it creates a profile of each product and stickers for their packaging with ratings like Good, Better and Best for the world. The goal is to help shoppers who want sustainable and ethical food have more information for their purchases.


We reported in April that HowGood received $4.2 million in fundraising earlier this year.

According to the Baltimore Sun, HowGood currently has ratings in 250 stores in 26 states, so the partnership with Giant represents about a 66 percent increase in stores. The Sun reported that HowGood had done a trial program in nine Giant stores in Maryland in January.

Companies: HowGood
Series: Brooklyn

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