Croak.it‘s founders are based in Philadelphia and India, making it easy to imagine the international team making good use of the online and mobile voice sharing application they recently released in beta.
The application, available for iPhone, iPod, Google Play and the web, allows you to record your voice and share it with anyone via email and social media outlets.
It’s a bit like voice messenger app HeyTell, but Croak.it seems more focused on social media sharing and less focused on real-time voice communication.
On the site, there is a featured recording of a child doing an adorable rendition of the ABC’s. Maybe a YouTube video would have snagged more views, but it’s not hard to see Croak.it as a stand-in for sharing hilarious, cute or compelling moments if video isn’t possible.
“It can be used by bloggers all over the world to instantly share their thoughts with their readers and viewers,” Shefali Pathak, the Philadelphia-based CFO said. “It is a more personal way to connect with people who follow you.”
It can also be used to connect customers with businesses Pathak says. Developers can build custom voice recording widgets for companies based on the Croak.it API.
“We are particularly excited about the API because it will give other websites and developers the opportunity to easily incorporate voice onto their platforms or applications,” Pathak said.
Pathak, 21 and a junior at Drexel University, is one of two Philly-based team members. The other two founders, CEO N. Srinivasa Teja, 22, and COO Protik Roychowdhury, 22, live in India and came up with the concept for Croak.it as freshmen at their alma mater, the Indian Institute of Technology.
The group formed after Pathak heard about Croak.it’s burgeoning success. Pathak says that she and a friend got in touch with the two Indian entrepreneurs and a partnership formed.
The company is currently being incubated at one of the Indian Institute of Management campuses which has provided them seed funding.
Though the four-person Croak.it team has only been working together for four months, Croak.it has plans to stay headquartered in Philadelphia.
“[Croak.it] will continue to have Philly roots,” Pathak says.
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