Starting this Saturday, you can indulge your voyeuristic side and watch former local TV host Butch Cordora live in the storefront window of Rittenhouse Square’s BoConcept.
Yep, you heard that right.
In honor of the the home design store BoConcept’s 60th anniversary, Cordora will live in the store’s window until Oct. 4. The whole thing will be livestreamed. Cordora says he also hopes to make a short film about his time there.
Starting Saturday, watch the livestream here. (You have to create an account with LiveStream to watch.)
The New York Times covered a version of this marketing game there.
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