Startups

You can get free stuff on Wawa’s new app

Wawa knows what everybody loves: everybody loves free stuff.

A retro Wawa. Its new app offers a modern take on customer rewards. (Photo by Flickr user LancerE, used under a Creative Commons license)

Oh, Wawa. You’ll always be the coolest.
After a succesful summer pilot, Wawa has made its new app available for free for both iOS and Android devices. The app locates the nearest Wawa, checks gas prices and the nutritional value of Wawa products. It even has social media integration.

(Screenshot courtesy of Wawa)

(Screenshot courtesy of Wawa)


But the best feature? Free stuff.
OK, not like “free” free, but more along the lines of “spend $50 and then get free stuff” free. Here’s how it works:

  • Download that app.
  • Buy a reloadable Wawa gift card.
  • Link that gift card to your Wawa app.
  • Buy $50 worth of stuff from Wawa.

Now for the cool part. Wawa keeps track of the products you’re buying, so once you reach that $50 mark, Wawa offers you free rewards based on previous purchases.
“The idea is to really deepen and strengthen the relationship we already have with our customer, how to better understand, to better serve them so we can surprise and delight them with the things we like to do,” Wawa Public Relations Manager Lori Bruce told the Delco Times.
Read the full story

Companies: Wawa
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Donate to the Journalism Fund

Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.

Trending

When global tech association CompTIA spun off its nonprofit arm, the TechGirlz curriculum went dark

The fall of giants: How technical leadership gaps broke three once-mighty tech companies

Real or cake? How AI confuses baking — and what bakers wish you knew

Why you shouldn’t wait until you burn out to sell your business

Technically Media