Solve Media launched mobile ads through its CAPTCHA-esque “type-in” system and its first customer seems pleased, AdWeek reported.
Unilever tested the new mobile ad network for its Wish-Bone Italian salad dressing and reported an 87 percent increase in purchase intent, which is ad-speak for a customer’s plan to purchase the item in the future. Instead of typing in an illegible jumble of letters, with Solve Media’s new mobile ads, users type in a word from an ad. Read the whole AdWeek story here.
The Center City company recently announced it would open a London office.
Watch Solve Media’s video about the new product below.
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