Comcast changes logo to include NBC Universal peacock [Comcast Roundup]

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• Comcast flirted with the idea of changing its name [Philadelphia Inquirer] — In the last year effort of rebranding the company following its majority acquisition of NBC Universal, the idea of changing the name was discussed, though “the company ultimately decided to keep Comcast – a combination of “communications” and “broadcast” coined by company founder Ralph Roberts in the 1960s – with NBC’s colorful peacock logo centered over it.”
• Comcast Ruffles Feathers With NBC [Wall Street Journal] “Comcast is pinning NBCUniversal’s peacock to its corporate logo. And it is pinning some of its growth forecasts on the entertainment unit’s turnaround.”
• Perkiomen man admits to thefts from Comcast’s Lower Providence warehouse [The Times Herald] In Montgomery County, Pa., “a Perkiomen man, a onetime Comcast Cable supervisor, has admitted to stealing nearly $75,000 worth of tools from a company warehouse and placing them on an Internet auction site for his financial gain.”
• Central High School’s RoboLancers awarded $8k in grants from NASA, Comcast [Technically Philly]
• A Quick Look At Comcast’s Advertising Business [NASDAQ]
• Sports TV Class Action Against Comcast, DirecTV, MLB & NHL Still In Play [Deadline]