My MilkCrate (née MilkCrate) raised $255,000 from Investors’ Circle, Ben Franklin Technology Partners and angel investors. But most of that capital is going toward product development, not marketing for the sustainable business finder. So they have to get creative.
Here’s one way: partner with a local business that believes in your mission.
For My Milkcrate, that was Freedom Taxi, an all-hybrid fleet that was on board with the company’s sustainable focus and agreed to an ad swap. My MilkCrate got its ads on 50 cabs and, in exchange, offered Freedom Taxi a free premium account on its site, My MilkCrate’s Caitlin Honan told us.
We’ve been noticing more and more startups go the old-fashioned marketing route. Delivery service goPuff is perhaps the most ubiquitous, with its bus wraps.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!
Donate to the Journalism Fund
Your support powers our independent journalism. Unlike most business-media outlets, we don’t have a paywall. Instead, we count on your personal and organizational contributions.
These 10 regions could be most impacted by federal return-to-office mandates
From Belgaum to Baltimore and beyond, this founder leaned on family to build a biotech juggernaut
Philly grandpa scores Super Bowl tickets thanks to a local startup that raises money for nonprofits
