Startups
Media

More details on Jim Brady’s new Philly news venture, Brother.ly

Brother.ly intends to be an online hub for local news. "We want to become where you go first thing in the morning," Brady told USA Today.

Producing original content will not the primary goal for Jim Brady’s new Philly news venture, Brother.ly. Instead, he wants it to be an online hub for local news.

“We want to become where you go first thing in the morning,” Brady told USA Today.

That means curation and aggregation will initially drive the site, with a sharp focus on mobile.

Brady, the former editor-in-chief of Digital First Media, also said he wants Brother.ly to “help Philadelphia become a better city.” In that way, it’s somewhat reminiscent of AxisPhilly, the public-interest nonprofit news site that Temple University shut down last month.

Brady is self-funding the project and said that revenue will likely come from a mix of ads, membership and events.

Though Brother.ly will be based at Temple and Brady will teach an entrepreneurial journalism class there, he will remain in Washington, D.C., and commute to Philadelphia.

Former Inquirer online editor Chris Krewson was also named as editor of Brother.ly.

Read the story at USA Today
Companies: AxisPhilly / Temple University

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

9 don't-miss events for technologists and entrepreneurs this July

Top 3 vital trends founders should know before pitching investors in 2024

Philadelphia Police are investigating vandalism at the home of a Ghost Robotics exec and the company’s Penn HQ

An OpenAI advisor wants to help tech leaders embrace the humanities

Technically Media