House Industries’ hand-lettering workshop teaches sought-after skill

In the age of digital everything, hand-lettering may seem like a lost art. And it’s true, few graphic designers are masters of hand-lettering — which is why it’s become a highly valued skill.
Ken Barber, Chief Lettering Officer with House Industries in Yorklyn, is considered one of the top hand-lettering designers anywhere. He’s leading a full-day workshop, “Lettering for Design,” on Friday, Dec. 8. This is an opportunity for local designers and aspiring designers to learn or improve on a skill that can truly set a graphic designer apart.
Why is hand-lettering still relevant?
“Hand-lettering lends warmth and familiarity to advertising and marketing, allowing companies to connect with their audience in a highly personal and engaging way,” Barber said. “Custom-drawn headlines and logos have a distinct advantage over ordinary fonts because they can be tailored to suit specific applications.”
It’s a skill that’s becoming more popular with design clients, and the demand for hand lettering is growing.
“Not only does the practice help to hone practical design know-how,” said Barber, “Hand-lettering allows ad agencies, graphic designers and freelancers to expand their skill set by adding a unique service to offer clients.”
In the workshop participants will:

• Explore the creative process of hand-lettering and its application in contemporary visual communication
• Create their own hand-drawn wordmarks by referring to familiar typographic models and helpful specimens
• Experience comprehensive slide presentations, informative drawing demonstrations, skill-building exercises, professional case studies and one-on-one critiques

House Industries is making this workshop available to a very limited number of people for $450 per person, including materials, lunch and a House goodie tote.
It will take place from 9:30 a.m. to 5:30 p.m. on Dec. 8 at House Industries HQ, 1151 Yorklyn Road (if you’ve been to Dew Point Brewing, it’s right down the street).
Click here to sign up.