This DC-area job marketplace company has a new offering for the gig economy

Eighteen years in, Snagajob is rebranding.

The Arlington, Va.–based company that provides a platform to find jobs is now called Snag, CEO Peter Harrison said on Tuesday.

With the rebrand comes a new product. The company plans to expand a platform that can help connect to on-demand shifts. Called Snag Work, the platform was initially launched in Richmond, Va. Harrison said it will expand next to D.C. next month. More cities are expected after that.

Harrison said Snag Work helps employees find onetime shifts, effectively aiming to bring on-demand gigs to places like restaurants, hotels and retail. These employers want to offer more flexibility as they see workers opting for side hustles through platforms like ridesharing and delivery services.

“The rebrand is really reflective of the fact that what we are doing now with the launch of Snag Work is allowing workers to pre-qualify and not just pick up jobs but pick up shifts,” Harrison said. For instance, workers at one chain restaurant location could pick up a shift at another location or similar spot nearby. Snag Work uses data to help connect workers to those jobs and indicate to companies that they would be a good fit.

Harrison said the initial pilot that started last year in Richmond is going “really, really well.” One thing employees liked was the fact that the platform also allows workers to get paid right away. There’s also immediate feedback, as workers and employers are also asked if they would go back. In Richmond, Harrison said the “success rate” generated from that feedback was 97 percent.

It’s the latest evolution for a company that launched in 2000 as a job marketplace specializing in connections to hourly work. Harrison characterized it as “blurring the lines between jobs and shifts.”

Snag currently employs 500 people, with about 400 between D.C. and Richmond, Harrison said.