Without a doubt, crowdfunding is changing the way startups and entrepreneurs reel in investment. But despite what you might think, launching a successful crowdfunding campaign ain’t exactly a cakewalk.
“The successful crowdfunders I’ve spoken to all put months of forethought into their crowdfunding,” said Technical.ly contributor Jim Saksa on this month’s Technical.ly Podcast.
Saksa, who wrote a killer two–part series on crowdfunding for Technical.ly Philly last fall, offered up a few pieces of advice to wannabe crowdfunders. Just don’t get the concept twisted.
“It’s an effective tool for marketing, it’s an effective tool for selling, it’s an effective tool for raising some capital,” he said. “To look at it as something more than that I think is sort of foolish.”
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But wait — there’s more!
Listen to learn a bit about the history and and future of crowdfunding from Erin Glenn, the CEO of equity crowdfunding platform Quire.
And don’t forget to subscribe to the Technical.ly Podcast on iTunes, Stitcher or via RSS.
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