Cloudmine: this RISK-inspired INFOGRAPHIC shows Callowhill startup has 11% of mobile backend service market

Cloudmine, the mobile backend startup, holds 11 percent of the backend-as-a-service (BaaS) market,  VisionMobile reported. That’s the second largest market share, according to VisionMobile, only following Parse, with its 28 percent market share.

The Cloudmine team, which recently pivoted to focus on enterprise businesses, made this Risk-inspired infographic (full version below) to help visualize the BaaS competitive landscape. (Think it’s strange that an enterprise business is taking such a consumer-friendly marketing strategy? Then you must not remember when the Cloudmine logo ended up on a water tower.)

Click to enlarge.

If you’ve never played Risk before (ahem), you might feel a little lost, especially when it comes to that box in the left corner. As McCorkle explains it, in Risk, you get bonuses for holding territories, so he decided to give bonuses for “certain market conditions/advantages.” The numbers on the right side of the box refer to the bonuses Risk gives for holding those continents.

In the BaaS Risk world, Australia, which is shown on the map as being dominated by Parse, gets a “Y-Combinator bonus” because Parse participated in the prestigious accelerator. McCorkle said he assigned Europe and Asia the business-to-consumer space because it’s a tough space and those two continents come with the largest bonuses but are the hardest to hold.

The services of offering big companies a platform on which they can build, launch and host their mobile applications is just in its first few years. Hence, the strategy for ‘world domination’ is still an active and varied one.