Startups
Advertising / Nonprofits / Social media

This Montchanin kitchenware company was featured in Google’s economic impact report

Plus: Google provided $1.18 million in free advertising to Delaware nonprofits in 2016, according to the report.

Calvert Retail, a kitchenware company based in Montchanin. (Courtesy photo)

“Our web presence gives us authority and helps us build trust with the community,” said Stephanie Graves, marketing manager at Montchanin-based kitchenware company Calvert Retail.
The quote is front and center as part of Google’s 2016 economic impact report, which highlights its economic impact in all 50 U.S. states, plus Washington, D.C., and tells the success stories of individual businesses that are using the internet to grow their business. According to the report, released Tuesday, Google’s tools helped provide $222 billion of economic activity for more than 1 million businesses, website publishers and nonprofits across the country in 2016.  In Delaware, Google’s search and advertising tools contributed to $632 million of economic activity. Additionally, nonprofit organizations in the state were given $1.18 million in free advertising, thanks to the Google Ads Grant program.
Calvert Retail uses Google’s search and advertising tools to attract customers, keep guests up-to-date on their stores’ information and track the success of their online campaigns.
“Google is very user-friendly,” Graves said in the report. “We can jump in and do things without a big learning curve. That’s a huge relief for a small business.”
Calvert Retail, founded in 1999, currently has eight stores and 300 employees.

Engagement

Join the conversation!

Find news, events, jobs and people who share your interests on Technical.ly's open community Slack

Trending

Delaware daily roundup: 20+ things to do in May; Technical.ly's Dev Conference; Dupont earnings

Delaware daily roundup: DE innovation leaders; High schoolers win STEM competition; New Ladybug Fest location

Delaware daily roundup: Greentech digital glowups; AI versus dev jobs; New Biggs Museum website

Delaware daily roundup: Free biz analytics tool; AI tools for HR; Goodwill's recycling plan

Technically Media