Product design consultancy Bresslergroup is merging with the Midwest’s Delve

After 50 years of operation, Center City product design and innovation consulting firm Bresslergroup will be merging with a Midwestern firm under investment firm Trinity Hunt Partners, the companies announced Tuesday.

After an acquisition by Texas-based Trinity, Bresslergroup will join with Delve of Madison, Wisconsin to form a yet-to-be created brand specializing in full-service innovation consulting. Bresslergroup Managing Partner Andrew Weiman told Technical.ly there won’t be any immediate changes: Both companies will continue to operate under their current brands for now, but there will be a slow-roll integration focused on growth as one company.

“They’ve done their homework, listened to a lot of people and have been sensitive to culture,” Weiman said of Trinity Hunt. “We’re excited to work with them.”

The deal — for which no financial details were disclosed — seemed like a natural next move, he said, as both companies offer research, strategy, design and engineering services to clients in the healthcare, consumer, commercial and transportation industries. The deal will be an opportunity to scale up together.

“It takes a certain culture and environment to take innovation and do it in a meaningful way,” Weiman said. “We’re excited to merge two likeminded companies, and have the ability to double the collective experience.”

Currently, both company’s teams will operate as usual, and the intention is to keep the Philly team’s 1216 Arch St. office, and Delve’s Madison office. Delve also has satellite offices in San Fransisco and Boston, which Weiman said he believes will help with recruitment and retaining employees as more folks are looking for flexible working arrangements and moving capabilities.

The companies were also roughly the same size: Bresslergroup has 85 employees while Delve has 90. Accordingly, the move will double the combined company’s capacity and resources and increase the depth of the firms’ capabilities, Delve President Dave Franchino said in a statement.

“We’ll be able to take on projects of increasing complexity, scale, and scope with uncompromising focus, attention to detail, creativity, and innovation,” he said.

Both Franchino and Weiman were appointed to the combined company’s board of directors and will continue on as shareholders of the new company. Bresslergroup Managing Partners Mathieu Turpault and Mike Flanagan, as well as Delve shareholders Craig Conner, Jesse Darley, Justen England, Kent Kallsen, Stefanie Norvaisas, Rainer Schnabel and Ami Verhalen continue to lead their respective businesses and will continue as shareholders in the combined company as well.