Philadelphia’s newest online news venture has an even newer name: Billy Penn.
Founder Jim Brady scrapped the original name, Brother.ly, because Philadelphians didn’t seem to like it, he wrote in a blog post.
Billy Penn also made its first editorial hire. Shannon McDonald, currently the social media strategist at WHYY/NewsWorks, will be Billy Penn’s community manager.
New job! Very hard to leave NewsWorks, but I'm thrilled to join @billy_penn as community manager http://t.co/DDMFmt8KA2
— Shannon McDonald (@sacmcdonald) August 7, 2014
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