Baltimore-based Volo City acquires Bitches Who Brunch

Volo City, the Baltimore-based company that runs social sports leagues acquired D.C.–based Bitches Who Brunch.
With the deal, Volo City is bringing on a D.C.–based media platform and community that provides brunch reviews, as well as coverage on fashion, travel and events. The independent brands will remain, and expansion is in the works as they aim to help each other grow young professional audiences.
“The partnership with Volo City was a natural progression of expanding and promoting a balanced and active lifestyle to our avid readers while offering them additional ways to socialize,” Cori Sue Morris, who is leading the transition as CEO of Bitches Who Brunch and head of brand and content at Volo City, said in a statement.
Founded in 2010 by Morris and Becca Clara Love, Bitches Who Brunch started in D.C. and expanded to New York and Chicago. With the acquisition, the company plans to expand to an additional five cities where Volo City currently has a presence. In the first quarter of the year, that includes Baltimore, where the company will be hiring writers, as well as Boston and Miami. The company will look to grow its current team of seven full-time employees, which include writers, editors, social strategists and freelancers. It makes revenue through advertising partnerships, sponsored content, events and merchandise.
The brand also plans to launch a female empowerment series and yoga-and-brunch programming in 2019.
On the tech side, the platform will also be getting a new website, review system with champagne flutes, map of brunch spots and an update to its Brunch Finder tool.
The merger will also be evident through a new product released in 2019. Volo City is planning to launch a mobile app with info on local leagues, volunteer opportunities through Volo City Kids, events and brunch spots.
“So much discussion with friends and family happens around mealtime – Volo City can now drive those discussions by helping city-dwelling millennials plan their social calendars – from brunch to sports and even volunteer opportunities by coaching youth sports leagues,” Volo City CEO Giovanni Marcantoni said in a statement.
Terms of the deal were not disclosed.
Before its 2017 rebrand from Baltimore Social, Volo City previously acquired NYC Social.