Startups

Arlington-based Veenome acquired by Integral Ad Science

The video marketing company was acquired for an undisclosed sum.

Veenome works to improve video advertising. (Photo by Flickr user Ronaldo Ferreira, used under a Creative Commons license)

Arlington-based Veenome, a company that analyzes videos for their marketing potential, was acquired for an undisclosed sum by Integral Ad Science, the New York-based company announced Wednesday.
“We have spent years building Veenome’s services to be the most advanced at quantifying the quality of video, and our portfolio of products will make for a perfect integration with Integral’s world-class capabilities,” Kevin Lenane, the cofounder and CEO of Veenome, said in the release. “We are excited to join forces with Integral Ad Science.”
We reported earlier this year that Veenome had borrowed $400,000.

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Tech Hubs’ new $210M funding leaves Baltimore and Philly off the table

Here’s what to know before using AI to craft your brand’s social media posts

Supreme Court upholds TikTok ban, as creators and communities brace for impact

RIP Dan Gincel: Former colleagues remember Maryland biotech leader’s love for life sciences, community and jokes

Technically Media