Want to think about the power of social data, then you don’t need to go much further than the one trillion social connections on Facebook and its increasing footprint in local search.
For your clients, partners or your own business, having a geographic location tied to your work is a boon in the rise of social search, according to the infographic you can find below.
And paying attention may matter, as Facebook the company is getting more and more aggressive about how it shares audience with outside publishers, apps and sites.
Source: Advantage Capital Funds.
