Professional Development

Founders: Check out Innovation Works’ 20 actionable guides to growing your startup

Published during Global Entrepreneurship Week, these "Startup Recipes" repackage some of the organization's existing resources to make it east for anyone to start a company.
For this year’s Global Entrepreneurship Week, running through Nov. 14, Pittsburgh startup resource hub Innovation Works wants to make it easier for anyone to become a founder.

This week, the organization published Startup Recipes, a new set of guides on how to start a company on limited resources and capital. The 20 “recipes” are free, DIY instructions on early business fundamentals like building a pitch deck, building a social media presence, hiring a tech team and drafting a positioning statement.

“There’s no shortage of strategic advice for founders out there. What I felt was missing is the tactical side,” said Startup Recipes author and Innovation Works portfolio executive Jim Wrubel in a press release. Instead of the usual tips on pitching to investors or being unafraid of failure in the product development stage, he added, these recipes offer actionable advice on how to even get off the ground once a founder has a solid idea.

“Even something as seemingly simple as ‘register a domain name for your online presence’ can be a complex process,” Wrubel said, giving an example of the minutiae in building a business that these guides address. “What if my company name is taken? I see companies using domain names that don’t end in .com. Should I do that?”

Make no mistake, following these guides aren’t all there is to building a business. But for those looking to launch a company as quickly and as cheaply as possible, these recipes are a great way to get up and running. Here are the links to each of the 20 recipes:

Check out the Startup Recipes


Sophie Burkholder is a 2021-2022 corps member for Report for America, an initiative of The Groundtruth Project that pairs young journalists with local newsrooms. This position is supported by the Heinz Endowments. -30-
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