Startups

Postmates rolls out grocery delivery service with Philly startup WeGardn

The Kensington startup will source local foods for the San Francisco delivery company as it rolls out “Postmates Fresh” in Philly.

WeGardn sources foods from local producers. (Courtesy photo)

As of today, you can get your groceries delivered through Postmates: the San Francisco-based company announced its Postmates Fresh service is now live in Philadelphia.

Philly is the fifth market to get access to the service, which lets users get their picks from a selection of products (veggies and fruits, but also corn chips and ice cream) delivered in 45 minutes.

To source all that stuff, the company partnered with Fishtown-based WeGardn, a startup founded in 2016 which offers a “farm-to-table marketplace” and has a database of 100 food suppliers.

“This is amazing for us,” said cofounder Greg Donworth. “They ease the load for the last mile and create demand for our service. It will help build our brand so we can focus on sourcing.”

Per the deal, Postmates will get a set percentage from the sales. It’s the largest partnership so far for the young startup, which is bootstrapped so far and has seven employees out of its Kensington HQ.

Customers in Philadelphia will get free delivery through Sunday, Dec. 10 by using this code: FRESHPHILLY

Also, with every Postmates order tomorrow, comes a free pint of ice cream from Bright Yellow Creamery.

In 2014, Amazon rolled out its own grocery delivery service, though last month it discontinued the service in a few areas of Pennsylvania and New Jersey. It’s currently unavailable in parts of Northeast Philly and Delco. Callowhill startup goPuff also includes a quick lineup of staples in its delivery offering, inside colorful categories like “Munchies” and “Frozen AF.”

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

3 ways to support our work:
  • Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
  • Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
  • Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
The journalism fund Preferred partners Our services
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

Trump may kill the CHIPS and Science Act. Here’s what that means for your community.

A week before Election Day, some Philly city employees question unexpected website change

A Pennsylvania voter’s guide to tech policy on the ballot in the 2024 election

How Philly officials keep your vote secure — and stop dead people from casting a ballot

Technically Media