Emojibator just launched a campaign for orgasm equality

Emojibator, the makers of that eggplant emoji vibrator you might have heard about, just launched a video campaign focused on women’s equality in the bedroom as part of International Masturbation Month (yes, that’s apparently a thing).

Cofounder Jaime Jandler (wink wink) said the video campaign, produced by New York-based agency Terri & Sandy, is the company’s first step at spreading masturbation awareness and inspiring a new generation of sex positivity.

Here’s the first clip:

The second vid, titled “Men don’t know,” takes a jab at men trying to explain how to bring women to climax. Choice quote: “It’s like petting a stranger’s dog.”

The campaign is also our introduction to “Kris Jandler,” the Emojibator cofounder and CMO who had already been making the rounds at trade shows and viral videos repping the brand.

“After 19 years of ignorance, my college girlfriends jokingly gifted me a candy-cane vibrator and forever changed my confidence as a woman,” CMO Jandler said in a press release. “Emojibator’s laughter-inducing brand is uniquely positioned to disrupt our orgasm-shaming culture and educate women on their self-pleasure powers.”

(Philly-based delivery company goPuff has also been spotted jumping on the sex-positivity bandwagon of late.)

Also, while we weren’t looking, Emojibator launched the Chili Pepper emoji version of its flagship product. Which emoji will be next? Our money’s on this one.