Instacart, an on-demand grocery shopping app, has launched in Philadelphia.
Headquartered in San Francisco, the app is kind of like a Sidecar for grocery shopping. Users use the app to choose groceries and a contract-based “personal shopper” picks up the job and delivers the groceries with their own vehicles.
Aside from San Francisco, Instacart is already in Washington, D.C., Chicago and Boston, according to a release.
The company is currently looking for an office in Southwest Center City (possibly tech hub 2401 Walnut Street and its CityCoHo incubator?) where two to four full-time employees will work, according to a spokeswman. Currently, the launch team is working out of Old City coworking space Indy Hall.
Here’s a map of Instacart’s service area. It’ll expand in the coming months, according to a release.
Why Philly? Here are four reasons, as provided by Instacart through a spokeswoman:
- Demographics: young, growing population with a vibrant downtown
- Size. Philly is the second largest city on the East Coast
- Weather. “Instacart has found in other cities that order volume grows when it rains or snows, so they like cities where it rains/snows a lot,” the spokeswoman wrote in an email.
- Some downtown neighborhoods don’t have good proximity to grocery stores (Think Center City’s Trader Joe’s becoming a claustrophobic’s nightmare every evening)
The Philly region also has online grocers like FreshDirect and Peapod. Unlike Instacart, those businesses use warehouses, full-time drivers and trucks.
This Cyber Monday, check out 215 Guys’ online shopping tool that urges you to buy locally
How ShopRunner’s mentorship program is pushing its employees to think beyond their fields
Folks near PHA housing in North Philly can take $2.50 Lyft rides to the grocery store
Say ‘Ahoy’ to the technical opportunities at Vanguard
Food Connect is now saving 12,000 meals from hitting the trash can every month
Pastries, gelato, coworking? Kensington coffee shop opening next week has it all
Rent your neighbor’s car: Venture-backed Getaround launches in Philly
Packed with growth opportunities, WSFS Bank moves into Philly
Sign-up for daily news updates from Technical.ly Philadelphia