DuckDuckGo’s best week ever: 2.54M direct searches Friday after PRISM news breaks

DuckDuckGo finished its best week of traffic ever with 2.54 million direct searches on Friday. That’s a 37 percent increase over the number of direct searches made the previous Friday on the Paoli-based search engine that promises not to track you.

DuckDuckGo’s best trafficked week follows news of PRISM, or the federal program that  has been collecting information from the servers of tech companies like Google and Yahoo. It also couldn’t have hurt that DuckDuckGo founder Gabriel Weinberg was featured on Bloomberg last week, explaining at least one advantage of using the search engine.

“If the FBI or NSA comes to us, we have nothing to tie back to you,” he said.

Watch the clip below.

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