Belly: use this mobile app to get loyalty rewards at local businesses

Get special rewards for frequenting your favorite local businesses with Chicago-based mobile app Belly.

Belly recently expanded to the Philly area with about 85 participating businesses, the Belly team said through a spokeswoman.

Belly attempts to differentiate its product by offering different takes on the types of loyalty rewards businesses offer. For example, instead of just getting a free shirt dry-cleaned at Northern Liberties’ Simple Cleaners, users can save up their points to get a full suit dry-cleaned for free.

Get Belly here.

Belly’s rewards model is reminiscent of Center City startup Lokalty, which announced it was shutting down this month. The Lokalty team pointed to the local rewards space being crowded, among other reasons for the program’s end.

Belly has 100 employees and was founded by Logan LaHive, 30. Find a full list of participating Belly locations here.