Amira Idris of Vibrating Therapeutic Apparel takes home the gold - Delaware


Sep. 27, 2016 11:12 am

Amira Idris of Vibrating Therapeutic Apparel takes home the gold

The UD alum took home the top prize in the Emerging Enterprise Center's “Swim with the Sharks” contest.

Amira Idris, Founder of Vibrating Therapeutic Apparel, with NCCCC President Mark Kleinschmidt at 2016 EEC luncheon.

(Courtesy photo)

No stranger to competitive sports, University of Delaware alumna Amira Idris took home the gold last week at the Emerging Enterprise Center’s “Swim with the Sharks” contest. The former track star’s Vibrating Therapeutic Apparel business idea (you heard it here first) won with 55 percent of the vote.

As a part of the prize package, Idris now has access to the incubator’s coaching program and a free six-month membership to the EEC. She also gets a one-year membership to the New Castle County Chamber of Commerce.

“I feel like I’m on cloud nine,” Idris said. “I’m very honored and feel very privileged to be able to pitch my idea and be chosen as number one. I thought everyone else had really great ideas, I was blown away by their products and services.”

Idris met Frank DeSantis at the UD Summer Founders program demo day, and her presentation caught his eye. He suggested that Idris apply to the pitch competition.

“We were very pleased that our presenting sponsor, Williams Humphreys & Company, was so impressed with [Swim with the Sharks] and Amira’s winning video, that they added to the prize package,” said DeSantis. Williams Humphreys & Company is giving Idris a free year of tax services in addition to the rest of the contest prize package.

Idris is not taking a break, she’s already planning what she’ll do with the prize. She plans on working on finishing the prototyping process and buying more materials. She has no plans of forgetting her initial purpose. “I also plan on going to the Amputee Coalition conference next year,” she said. “I started [this product] because of them. If I want to create a product they can use, I have to stay involved.”

The two other finalists were Jade Biotech and NERDiT NOW.

Here’s Vibrating Therapeutic Apparel’s winning video submission:


Rana Fayez

Rana Fayez was Delaware's lead reporter. She was previously business reporter and digital editor for the Delaware Business Times. In 2015, she won two awards from the Delaware Press Association for her coverage on consumer retail trends and technology news. When not storytelling, she's volunteering or making music.


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