Alexandria-based Amify secures $5.8M in Series A funding

Alexandria, Va.-based Amify, a startup that provides tech and services designed to help small businesses and brands maximize their selling potential on the Amazon Marketplace, has secured a $5.8 million Series A funding round. The round was led by early-stage venture capital firm Mercury Fund with participation from Dundee Venture Capital, CincyTech, SaaS Venture Capital and Capital One cofounder Nigel Morris.

The startup said it will use the funding to hire senior-level management employees, expand its marketing and branding efforts and to develop its Amazon Marketplace data insight platform, a press release states.

“Amazon represents nearly half of the entire ecommerce market—and growing,” Ethan McAfee, founder and CEO of Amify said in a statement. “Brands that want to win online need a strong ecommerce strategy for the Amazon Marketplace, from product page enhancements to inventory management. This funding marks the next chapter in our tremendous growth, and we are proud to have assembled a powerhouse group of investors with a strong track record of data-centric innovation and retail industry expertise.”

Launched in 2010, Amify has worked with more than 1, 000 small businesses to accelerate their brand strategy to sell on Amazon. This is the company’s first and only round of funding, according to Crunchbase. Amify is strategically located near the site of Amazon’s forthcoming second headquarters location in Northern Virginia, and the startup also recently announced a new Cincinnati, Ohio, office which is home to the Amazon Prime Air Hub.