DC-based flower delivery service UrbanStems teams with Vogue - Technical.ly DC

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Jan. 16, 2018 10:16 am

DC-based flower delivery service UrbanStems teams with Vogue

Vogue editors are designing bouquets for delivery.

Ingredients for "The Nicole."

(Photo via Twitter)

UrbanStems recently launched a new collaboration with Vogue. The arrangement lets customers of the D.C.–based flower delivery service choose from eight seasonal collections designed by Vogue editors, including Sally Singer, Nicole Phelps, Selby Drummond, Hamish Bowles and Anna Wintour.

The limited-edition bouquets are seasonal and cost $138.

Here’s the three inaugural arrangements, according to Vogue:

The Sally

Designed by Vogue Digital Creative Director Sally Singer, the collection includes terra-cotta carnations, peachy shimmer roses, blush ranunculus and a succulent.

The Nicole

Nicole Phelps, the director of Vogue Runway, created a romantic red bouquet, with Mayra’s roses, crinkly scabiosas, and bursts of Queen Anne’s lace.

The Selby

Vogue Accessories Director Selby Drummond arranged snow-white ranunculus, eucalyptus greenery and an ombré of purple: pastel scabiosa blooms, clouds of trachelium, and sprigs of dried lavender.

The collaboration is the latest for the company, following a partnership with 2Chainz over the summer. UrbanStems raised a new $6 million funding round in June as it looked to make long-term changes to its delivery model following a challenging Valentine’s Day in 2017.

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Organizations: UrbanStems
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