Heartful.ly wants you to #sharethelove this Valentine's Day - Technical.ly DC

Business

Feb. 9, 2016 12:08 pm

Heartful.ly wants you to #sharethelove this Valentine’s Day

The young company is encouraging all of us to incorporate charitable giving into our celebratory occasions.

Heartful.ly launched its first Valentine's Day campaign today.

(Photo via Twitter)

When charitable wedding registry Heartful.ly launched in D.C. in December, founder Kate Glantz was already full of ideas for expanding the business model.

Why not establish a culture of charitable giving around birthdays, anniversaries and even funerals, she thought. But that, Glantz told Technical.ly, would come later.

Now, just about two months after launching, Heartful.ly has expanded to its first non-wedding occasion — Valentine’s Day. ?

Here’s the idea: a total of $20 billion will be spent on Valentine’s Day this year. That’s a lot of money, and a lot of money that could be redirected to things beyond flowers and chocolates and balloons.

Enter Heartful.ly’s #sharethelove campaign.

The young company has partnered with Blessings in a Backpack, a national nonprofit that provides weekend meals for elementary school kids who might otherwise go without. Heartful.ly is hoping to encourage couples, families and friends to celebrate V Day in a new way — by giving back. “Start a new tradition this Valentine’s Day,” the site urges.

Ready to give a different kind of gift this year? You can check out Heartful.ly’s Valentine’s Day registry here.

Organizations: Heartful.ly
People: Kate Glantz
-30-
LEAVE A COMMENT

Advertisement

Framebridge shuts down Maryland production facility

GW is offering $25K to early-stage startups. AccelerateDC is back

ICX Media adds leadership as it enters growth stage

SPONSORED

DC

VR is cool, but it isn’t mainstream. This local company has a fix for that

Baltimore

Terbium Labs

Analyst

Apply Now
Baltimore

Protenus

Data Engineer

Apply Now
Baltimore

Protenus

Front-End Developer

Apply Now

TransitScreen will be helping #CES2018 attendees sort through ride options

This Crystal City firm is an Airbnb for student housing

UNION partners with Comcast, Techstars on startup-supporting program

SPONSORED

DC

These DC-based founders drop some serious knowledge in our Tomorrow Toolkit ebook

8 Market Pl, Suite #402, Baltimore, MD, 21202

PaRaBaL

Development Support Engineer

Apply Now
8 Market Pl, Suite #402, Baltimore, MD, 21204

Parabal Inc.

Enterprise Mobility Engineer

Apply Now
Baltimore/Washington

GiveCentral

Sales Representative

Apply Now

Sign-up for regular updates from Technical.ly

Do NOT follow this link or you will be banned from the site!