It might be D.C.’s homegrown offering, but according to nvite CEO Marty Ringlein, being in the business of events ticketing isn’t what it’s about at all. “We don’t look at it as events,” he said. “We look at is as community and community building.”
And where does community building happen IRL? At events. Boom.
nvite is young — the company launched in private beta in February 2014. At the beginning, Ringlein told Technical.ly, nvite focused mainly on big events with big brands. Because they were working with such high-profile clients, the site didn’t really need the kind of discoverability capacities that Eventbrite or Meetup have. Users didn’t need to be able to scroll through upcoming events — it was enough to be able to RSVP to a single event.
However, as nvite has grown, the company has seen more and more first-time hosts using the service for smaller events. And when that’s the case, discoverability gets to be a bigger deal. Nvite is still discovering how it will grow and change with its user base, but a recent hack might provide some insight.
The @nvite team put made a little something for the #DCTech community with our cabin fever https://t.co/rQstLeG6hR pic.twitter.com/hlAoET6HUa
— marty.com (@martymadrid) January 26, 2016
During #snowzilla the nvite team put together a community events page for #dctech. Visit dctech.co today and you’ll see 30 upcoming events ranging from workshops to conferences to pitch compeitions. Some are nvite events, but others come from Meetup and Eventbrite and even the websites of the event hosts.
Nvite also recently created a similar page for the global design community.
One point of pride for the nvite team when it comes to the #DCTech Community page is the number of “community members” it boasts. As of press time, the page had over 15,400 members — defined as people who have attended a #dctech event on nvite in the past year. This is a bigger membership than the DC Tech Facebook group (4,600) and even the DC Tech Meetup group (14,600).
How does the tool pull all these events? Ringlein admits it’s pretty hand-curated.
“It’s kinda skewed towards what I’m interested in,” he said. So basically if you agree with Ringlein on what constitutes a great event then you’ll probably be happy with the list. If not, perhaps not.
So do these new community pages show a path forward for nvite?
“For now it’s fun and that’s all it has to be,” Ringlein said. Community feedback on the utility of this page (and any others) will be key in deciding whether this is just an idle #snowzilla hack, or an important new offering.
While a hand-curated list like this won’t be for everyone, there’s still something nice about it. Scrolling through the seemingly endless number of tech-related events on Meetup is time-consuming and can get overwhelming. Why not let Ringlein and nvite make the first cut?
Before you go...
Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.
3 ways to support our work:- Contribute to the Journalism Fund. Charitable giving ensures our information remains free and accessible for residents to discover workforce programs and entrepreneurship pathways. This includes philanthropic grants and individual tax-deductible donations from readers like you.
- Use our Preferred Partners. Our directory of vetted providers offers high-quality recommendations for services our readers need, and each referral supports our journalism.
- Use our services. If you need entrepreneurs and tech leaders to buy your services, are seeking technologists to hire or want more professionals to know about your ecosystem, Technical.ly has the biggest and most engaged audience in the mid-Atlantic. We help companies tell their stories and answer big questions to meet and serve our community.
Join our growing Slack community
Join 5,000 tech professionals and entrepreneurs in our community Slack today!