VideoBlocks launches partnership with Discovery Channel - DC


Dec. 22, 2015 9:13 am

VideoBlocks launches partnership with Discovery Channel

30,000 new clips will be available in the VideoBlocks Marketplace in early 2016. It's a big get for the Reston-based stock video service.
Get that premium video footage of the Big Apple skyline.

Get that premium video footage of the Big Apple skyline.

(Photo by Flickr user Arturo Donate, used under a Creative Commons license)

Crystal clear shots of volcanos erupting; intimate footage of African tribes; aerial video of famous skylines. This is Discovery Channel content, and now it can be yours.

Reston, Va.-based VideoBlocks announced on Tuesday that it is partnering with the Discovery Channel to make over 30,000 clips from Discovery’s library available for download in the VideoBlocks Marketplace. The most recent additions will be live starting in early 2016.

VideoBlocks, a subscription-based stock video service, was founded with the goal of providing budget-conscious content for video editors. “We launched VideoBlocks with the goal of providing premium creative content that everybody could afford,” company founder and CEO Joel Holland told

Years ago Holland, himself a video editor, saw a future in which a growing number of both professionals and enthusiasts would want to create high-quality content on a tight budget (think of all the quality made-for-YouTube content that exists today!). He founded VideoBlocks to serve this market.

Officially launched in 2009, VideoBlocks began collecting an extensive library of stock video — a feature the company calls the Unlimited Library. Today the service provides 115,000 clips (either shot, commissioned or bought by VideoBlocks) that subscribers have unfettered access to all for $79 per month.


This past April the company decided to expand its model, and launch a Marketplace. A big motivating factor for this launch seems to have been the goal of keeping users on the VideoBlocks site. “Sometimes [users] need very specific things that we don’t have in our library, and they have to go to Shutterstock and Getty and buy those things,” Holland told

So VideoBlocks decided to get in competition with Shutterstock and Getty. Their competitive advantage? VideoBlocks allows content creators to keep 100 percent of the profits of any video clips they sell on the Marketplace. “It really took off,” Holland said.

Today over 800,000 clips have been submitted by 8,000 contributors who, collectively, have been paid almost $1 million through Marketplace sales. Marketplace videos are priced at a flat rate — $49 for HD clips and $199 for 4K clips.

The VideoBlocks team hopes that the Discovery Channel content will take their Marketplace to the next level. “We think that this Discovery partnership is the first of many others like it to come,” VideoBlocks head of content acquisition and contributor engagement Greta Pittard told “The collection is just very very vast — and beautifully shot.”

Have a sneak peek for yourself:

Companies: StoryBlocks
Already a member? Sign in here
Connect with companies from the community
New call-to-action


Caps star Alex Ovechkin is getting his own cereal and AR game

LifeCents is bringing its financial wellness app to an insurance provider

Homesnap and Bright MLS are partnering to launch an ad marketing integration tool



Verizon is looking for the brightest ideas on how to use its 5G technology

Washington, D.C.

The Washington Post

Senior Full Stack Software Engineer

Apply Now

Philadelphia, PA - Center City


Business Architect

Apply Now



Experienced Software Engineer – Backend

Apply Now

TransitScreen is partnering with New York-based Captivate

Cofense is providing security awareness training to CNA

Byte Back is partnering with Saylor Academy to expand free tech skills training



Escape the August heat with cool AI tech


Philadelphia Home

Social Media Catalyst

Apply Now

Columbia, MD


Rendering Engineer (OpenGL, Vulcan, C++)

Apply Now

Columbia, MD


C++ Software Engineer (3D Lighting Design Software)

Apply Now

Sign-up for daily news updates from Dc

Do NOT follow this link or you will be banned from the site!