NBCUniversal's $200M investment in Vox Media births DC unicorn - Technical.ly DC

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NBCUniversal’s $200M investment in Vox Media births DC unicorn

A million dollars isn't cool, you know what's cool?

Unicorn horn not pictured.

(Courtesy image)

D.C. and New York-based Vox Media has just crossed into unicorn land.

The company, now valued at over $1 billion, announced Thursday a new partnership with NBCUniversal, which will make a $200 million strategic investment in the digital media company, which runs Vox, Polygon, The Verge and other sites. NBCUniversal’s parent company, Comcast, previously invested $200 million in Vox Media via its Comcast Ventures investment arm.

NBCUniversal is also reportedly planning to invest $200 million in BuzzFeed.

Read more about the mega media investment at The New York Times, the Wall Street Journal and Re/code, which was acquired by Vox Media in May.

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