The 'Etsy for African-Americans' is about to become much more exclusive - Technical.ly DC

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Jul. 1, 2015 9:02 am

The ‘Etsy for African-Americans’ is about to become much more exclusive

PurchaseBlack.com is pivoting. Here's why.
Brian Williams is the founder of PurchaseBlack.com.

Brian Williams is the founder of PurchaseBlack.com.

(Courtesy photo)

PurchaseBlack.com was previously described by founder Brian Williams as an Etsy for African-American-made items.

It’s about to become a lot more exclusive than the Brooklyn-based crafts platform.

“I found there was a pattern that I wanted to take advantage of,” said Williams, who launched his bootstrapped website on Black Friday, November 29, 2013.

“African-American customers hold black businesses to a very high standard,” he said.

So, he decided to pivot the platform, which currently sells thousands of products from “a couple hundred stores,” he said.

A newly rebranded “Black Gold Market” will launch on July 13, and will feature only five or six “exceptional, hand-chosen black businesses.” The number might grow from there, but at a conservative pace.

“Each month, I will add up to four businesses and as few as zero, if I don’t see anything that meets our standards,” said Williams.

Companies: PurchaseBlack.com
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