#SmallBizPitch combines fashion and tech at iStrategyLabs - Technical.ly DC


Apr. 6, 2015 1:39 pm

#SmallBizPitch combines fashion and tech at iStrategyLabs

D.C.-area entrepreneurs with a passion for art, fashion and entertainment pitched their business models at iStrategyLabs last week. Here are the ones to keep an eye on.

Winner Kim Elleen pitches her custom women's wear business while wearing one of her own designs.

(Photo by Ashley Nguyen)

At past Fashion 360 Conferences — an event that brings together the fashion and digital crowds — Andrew Roby noticed that people wanted to spend more time fleshing out their business strategies. At an event based around panels and networking, pitching a business plan didn’t exactly fit the program.

So Roby decided to give entrepreneurs a chance to pitch their visions.

Hosted by iStrategyLabs and District Fete — Roby’s event planning firm — the Small Business Pitch event brought out D.C. entrepreneurs from the entertainment and fashion industries last week. The panel of judges gave feedback and criticism to 10 small business owners and ultimately decided on one winner, who went home with a slew of prizes.

Here are the pitches that stood out (and companies you should look out for in the D.C. area):

The winning pitch

Kim Elleen began making clothes for herself because, like many women, she couldn’t find the right fits at regular retailers. Elleen’s friends shared her problem, so she began to occasionally design clothing for them too.

Custom men’s wear exists, the local designer told the judges, but women don’t have that.

Elleen’s pitch? Create a website and business where women can choose a style and print and enter their dimensions and body type. Elleen would then send the order off to local seamstresses in the D.C. area and deliver the final product in three to five weeks.

Every purchase would include one free fitting just in case that custom-made dress didn’t fit perfectly.

Women judges knew the exact fit issues Ellen talked about. The male judges didn’t really relate but were enlightened. The judges chose Elleen as the winner of the pitch event.


“The fashion industry has some issues with diversity,” Christina Madry told the judges. When she was a photo producer for Macy’s, she wanted an assorted mix of models, but instead, she just saw more of the same.

Madry created Modelogs, which she described as a “Zillow for the modeling industry.” Like Zillow connects real-estate agents with buyers, Modelogs introduces agencies and fashion designers casting to models of all ethnicities.

Madry used crowdfunding to develop the Modelogs website, and she has already started forming partnerships with modeling agencies. Each model who agrees to be featured on the site shares six photos, his or her ethnicity, nationality and agency. If the model gets booked by someone using Modelogs, Madry gets a commission.

The models are also broken down into three categories: new comer, rising star or top model.

“It’s a global database that simplifies the casting process,” she said.

DMVs the Move

A few years ago, Joshua Pollard and Dennis Harrison kept missing out on the live shows they wanted to see. Then, when they wanted to see what they missed, they couldn’t find photos or any evidence that the entertainer had actually been in town.

The duo founded DMVs the Move, a website that curates all concerts coming to the District, Maryland and Virginia. After forming partnerships with concert venues throughout the region, they gained access to shows and now shoot video footage, take photos and write up reviews.

Pollard and Harrison also allow DMVs the Move users to share their experiences online by uploading their own snapshots of the concert. They even keep tabs on the habits of venues: When Small Business Pitch event host Stacey Ferguson shared that Meek Mill didn’t come on stage until 1:30 a.m. at a concert March 27, Pollard said, “That’s because rappers are always late coming out at Echostage.”

iPad art — on your bag

Whereas other artists sketch or paint on paper and canvas, Paula Bannerman draws on her iPad (like another artist we recently profiled). The illustrator customizes drawings for bags, laptop cases and clothing.

The D.C. artist has shown her work throughout the DMV-area and Korea, but her daughter might be her biggest fan: She borrowed the customized T-shirt Bannerman wanted to wear to the pitch event without telling her mom.

You must appreciate accurate, relevant and productive community journalism.  Support this sort of work from professional reporters with seasoned editors.  Become a Technical.ly member for $12 per month
Companies: iStrategyLabs
Already a member? Sign in here


Remine lays off 42 sales employees

Meet Shavini Fernando, developer of a wearable vital monitoring device

HyperQube launches ‘cyber range as a service’



Learn to lead digital transformation at Phorum 2019



Experienced Software Engineer – Backend

Apply Now
Lanham, MD


Business Intelligence Analyst

Apply Now
Lanham, MD


Engineer II, Endpoint Systems

Apply Now

CultivatePeople and Pearl Certification advance to Vinetta Project pitch finals in September

KnoNap took home the top prize at HERImpact DC’s first Social Enterprise Pitch Competition

Rockville-based edfintech startup Equiday acquired by Allovue



LawIQ seeks to engineer answers for the energy industry

Lanham, MD


Engineer II, Core Systems

Apply Now
Washington DC

The Washington Post

Back End Developer/ Engineer – Arc Engineering

Apply Now
Washington, DC

The Washington Post

Sr. Full Stack Developer

Apply Now

Sign-up for daily news updates from Technical.ly Dc

Do NOT follow this link or you will be banned from the site!