Media Tradecraft - Technical.ly

Media Tradecraft

Reston, VA
Founded in 2019
Status: Active

Company Stats

Expertise:
Adtech & Programmatic Advertising
Industry:
Media
Headquarters:
Reston, VA
Employee Count:
11-50
Tax Status:
For-profit
Founded:
September 1, 2019

Address

1900 Reston Metro Plaza 6th Floor Reston, VA 20190
Info
Overview
A Look Inside
Jobs
Reston, VA
Founded in 2019
Status: Active

Company Stats

Expertise:
Adtech & Programmatic Advertising
Industry:
Media
Headquarters:
Reston, VA
Employee Count:
11-50
Tax Status:
For-profit
Founded:
September 1, 2019

Address

1900 Reston Metro Plaza 6th Floor Reston, VA 20190
A Look Inside

Media Tradecraft offers one-of-a-kind B2B monetization services to online publishers and media companies.

Unlike traditional ad management, the nimble company builds personalized high-yield monetization strategies to drive more revenue for its clients. Media Tradecraft’s custom-tailored strategies give the publisher control of the platforms and tools used to future-proof their business models.

Media Tradecraft offers a highly collaborative environment, where employees are empowered to make real changes quickly. The company encourages its employees to push the norm to help clients overcome the tremendous technical challenges that face the digital media and advertising industry moving forward.

Since its inception, Media Tradecraft has made intentional efforts to hire a team with diverse backgrounds and ensure everyone feels like they belong. Many of its employees are new to the advertising industry. The leaders embrace the variety of insight that the team’s different backgrounds, views and experiences bring to the company, its offerings and the bespoke strategies it builds with clients.

US programmatic digital display ad spending is projected to reach nearly $97 billion in 2021 and grow to $133 billion by 2023 (according to eMarketer). In the fast-paced and ever-changing billion dollar industry, Media Tradecraft encourages each individual to contribute and share knowledge to keep the organization and its clients one step ahead.

The founders had the keen ability to read where the digital media market was and envision the high-touch services that a nimble company could provide for the next generation. The company is strategically selective with which clients it works with, only taking on medium- to large-media companies that can drastically increase revenues from the one-on-one relationship and bespoke strategies that Media Tradecraft offers.

Diversity, equity and inclusion have been core to Media Tradecraft since its start. Founded by a person of color and strong ally, it was important that they build a team that looks representative of the world and give differing opinions and views a seat at the table. While much of the advertising and digital media industry is saturated with employees from the same talent pool, Media Tradecraft proactively seeks out fresh talent from outside the industry to give a new set of people the opportunity to get involved in the high-growth space.

Media Tradecraft was founded with a hybrid work model, so there was no struggle to adapt to the “new normal.” All employees still form personal and professional relationships that help them feel connected as a team.

Media Tradecraft is looking to hire ambitious and curious nonconformists who are motivated to work toward long-term, lofty goals.

As Media Tradecraft continues to grow its technical team, open-minded and detail-oriented candidates who want to make a positive contribution are more appealing to the company than resumes that appear to check the right boxes.

Media Tradecraft is currently hiring across technical roles such as front-end engineers, program analysts, software engineers, coders, data scientists and more.

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Jobs
  • Media Tradecraft office image
  • Media Tradecraft office image
  • Media Tradecraft office image

Culture Q&A

Why is working at Media Tradecraft a great opportunity?

Working at Media Tradecraft is a great opportunity because employees are able to immediately feel and see the impact of their work. The company encourages collaboration and meaningful contributions across the full team, embracing new ideas across all levels and departments.

Media Tradecraft helps media companies make more money, which is not only exciting, but allows employees to feel good about having a positive impact on quality journalism and the media industry as a whole. The online advertising and marketing industry is fast-paced and high-growth, so there are ample opportunities for advancement and monetary rewards for employees.

Media Tradecraft is leading the media services space forward as the pioneer who saw the next big shift was in people and innovating how humans and teams operate to generate results.

 

What is Media Tradecraft’s workplace culture like in general?

Media Tradecraft is a highly collaborative culture where employees feel empowered to make significant changes and challenge the norm to improve the company and the custom strategies it delivers to its clients. The intentional diversity, equity and inclusion commitment results in a team with a wide variety of backgrounds, experiences and points of views that are all embraced.

The collaborative and respectful culture encourages connections and personal relationships, even as a hybrid workforce.

 

What opportunities are there for career development and professional advancement at Media Tradecraft?

Growing at exponential rates, the opportunity for professional advancement at Media Tradecraft is infinite. The company offers promotions as earned rather than on a set review schedule and propels its rockstar employees into leadership positions where they are empowered to build their own teams.

 

What does DEI mean to Media Tradecraft?

Media Tradecraft is intentionally committed to diversity, equity and inclusion (DEI) as well as belonging. To maintain the strong collaborative culture that Media Tradecraft has built, it is critical that the full team feels like they belong and are part of the community.

Feeling like you don’t belong can be such a jarring experience, most people retain memories of times they felt like an outsider, which is why the Media Tradecraft leadership team continually evaluates its DEI+B efforts to nurture its culture. The more its team feels like they belong and that their ideas are respected, the more the team as a whole can contribute and impact the future of the media services space.

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