While we’re a long way from the manual inconveniences of flipping through a rolodex or fumbling to send a fax, the flood of digital workplace productivity platforms that swooped in to save us have now posed their own minor problems. Convenience has turned into clutter.
Or, more simply put: we can’t find anything anymore.
Guru Technologies founders and seasoned veteran entrepreneurs Rick Nucci and Mitchell Stewart recognized these modern pain points in knowledge management. Departments were functioning in silos, information was buried in servers and many individuals were routinely asked to answer the same questions by their peers over and over again.
With the proliferation of collaboration tools and knowledge silos, employees are inundated with information. Add on the hybrid work dynamics, and the amount of information overload is at an all time high. Employees can’t find anything, are overwhelmed by how much “stuff” they need to keep track of, and are burning out.
Rather than simply make digital information easier for you to find, Guru turned the process upside down and decided to have that information find you — just what you need, just when you need it.
Today, Guru works with customers like Zoom, Shopify, Slack and others to tap into their company’s collective knowledge and reduce information overload for their employees. With Guru, the more you use it, the better it gets to know your people and the information they need, reducing wasted time looking for documents, answering customer questions and communicating with peers.
Much like its product, Guru’s workspace was also built with intention. Stepping into the Guru office, you immediately feel at home. The urban industrial workspace is peppered with scenes of colorful living room spaces, complete with leash-free pups spreading kisses as they settle on a nearby rug. Also noticeable across the space is the calm, quiet buzz of productivity. Emphasis on the word calm.
Having been through more than one startup rodeo, Nucci and Stewart decided to learn from their experiences and create a company with a very deliberate approach of putting its customers and team members first.
In action, that meant unplugging the pressure cooker boiling under many startups to build a company where quality and thoughtfulness came before speed. Good ideas trumped the way things had always been done. Humbly taking feedback erased ego.
The growing company continues to expand its team and its workspace, recently acquiring a second floor at its 121 S. Broad Street location. To accommodate its now 100 employees, sit-to-standing desks line the perimeter walls, while carefully decorated workspaces and conference rooms allow for a variety of work —styles, collaboration and community-building. Meetings are held downstairs in a spacious kitchen/dining area that features a stage for all hands meetings, Meetups and, word on the street is, potentially concerts.
Outside of Guru’s mission to bring people knowledge to do their jobs, it’s also looking to make a difference in the Philadelphia ecosystem. Not waiting to “give back” to the community, Guru aims to “give first,” sharing its expertise and training future technologists in middle and high schools so that they have a better shot of getting their big break in the tech industry.
Its values are some of the many ways the unique startup has managed to maintain and scale its culture, its company and its relationships with clients.
The puppies running around don’t hurt either.
“Our focus is on the entire employee experience whether you're at home or hybrid, or you only come into the office, we want to create the best possible experience for the way that you have chosen to work. Guru is committed to our employees’ wellbeing.”Chelsea Cox Workplace Experience Manager
“There's so much opportunity for growth, and that's something that I love. I have a passion for challenging myself and learning new things, and there's always something to strive toward. At Guru, I've been growing as an engineer, and it’s amazing that I have the encouragement to do so here. I also have an opportunity to onboard newer engineers and pass down stuff that I'm learning.”Linda McDevitt Frontend Software Engineer
“Guru has a very exciting and engaging product. That was the number one most important thing for me. But during every conversation I had with team members, I saw how passionate everyone was not just about the product, but also about having a really great company culture. When you have a great product coupled with a really intentional work environment, it's impossible to not be on board.”Sydney Sundell Senior Product Marketing Manager
"We’re what I call ‘3D.’ Diverse, dynamic, dog-friendly. We’re marathoners, not sprinters. We care about quality. We do things right rather than rush. There’s texture to the workplace and the people."Yev Meyer Sr Data Scientist
What are your company values?
When Guru was founded, we had a vision of how we wanted to solve the knowledge management problem. However, it was early customer development that really shaped Guru to be the product it is today — and those lessons have really influenced the way we not only continue to build products, but also how we build culture.
Some of the other values we’ve built this company around are:
● Seek and Share Knowledge: When we share what we know and lift others as we rise, we build a culture of knowledge that makes us all a little bit better.
● Don't Take Yourself too Seriously: Ask questions and seek to understand the world and the people around you. Lead with empathy and listen. Being open to new ideas that move us forward is more important than getting your way.
● Embrace the Journey: Building great things takes endurance — it’s a marathon, not a sprint. Act with urgency (a marathon is still a race, after all). Charting a course is key to solving problems thoughtfully, but stay flexible and ready to find a new route to the finish line. Be resilient, and rest when you need to.
● Create Advocates: Every person here has a hand in making Guru great: a place where people want to work and a best-in-class product that people love to use. Every interaction with our brand should create ambassadors. We spend our energy nurturing our users to turn them into customers and finally into our biggest advocates.
● Give and Receive Graciously: A cycle of giving starts with one person. Care for yourself so you can show up for others. Build trust through giving thoughtful, candid, and kind feedback. Be an open and curious recipient of feedback and get comfortable with the learning process. Dedicate your time and energy to improving the world around you.
These values are critical to everything we do at Guru. So much so, that we’ve built interview questions around these values to try and suss them out of potential candidates. We also reinforce them by highlighting our employees who demonstrate these each month at our company town halls.
From day one, it’s been critical to us that these aren’t just words hung up on the wall. They are designed to be actionable, and we are always looking to reinforce them wherever we can.
What tangible ways have you seen the Guru product make an impact?
One of our company goals at Guru is to master the art of the outcome. What we mean by that is to be incredibly focused on demonstrating real business value to our customers. Being built into our customers’ workflows has made it possible for us to understand where and when Guru is having an impact, but often times it takes close collaboration with our customers to understand what kind of an impact they hope Guru can have on their organization.
Here are some examples of measurable business value we’ve helped our customers achieve:
● 20% reduction in customer support handle time
● 76% increase in average deal size
● 67% reduction in new hire ramp time
● 62% reduction in time to first response
● 34% decrease in internal repeat questions asked
How has the Guru product evolved over time, leading to overall company growth?
Our evolution has been very organic, but dependent on our communication with customers and responsiveness to their feedback.
Initially, in early customer development, we recognized that sales teams felt the pain Guru alleviated very acutely, so we went to market as a sales enablement solution. Eventually we saw support teams using it more and saw that as a means to grow. As we started tackling both those use cases, our internal team needed to grow to support that.
Soon enough, companies that bought us for sales and support began to see use of the product across the entire company. We realized that there were many knowledge management dependencies within an organization across completely different subject matter expertise — from product to security to legal and finance.
As more and more departments started to use Guru, we started to notice a really exciting trend — people were building daily habits around Guru.
Because of the high engagement in our product, and because we were built into all the places these teams were already working, we were able to leverage artificial intelligence to recommend knowledge in-context.
When the pandemic hit, we saw a real surge in demand for Guru as an asynchronous, company-wide communications supplement to Slack and Zoom, both of whom are Guru customers. With all of the noise and burnout companies were and continue to deal with, companies were coming to us looking to solve “information overload.” Guru does this by cutting through the noise and silos by establishing a single source of truth for your company knowledge and bringing that to employees across all the places they work — just what you need, when and where you need it. This shift has shone a spotlight on our need to continue to build out our ecosystem of integrations, and continually push our Slack integration to be the best it can be.
As the product evolved, so did our need to hire. From marketing to different technical skill sets, such as data science and engineering, we needed to grow with our increasingly complex buyers. We’ve also segmented the teams across product marketing, product management, UX and dev to focus on specific use cases, ensuring we’re in tune with those different use cases and building the best solution possible for every team that could use Guru.
Moving forward, our goal is to double in size.
What do you look for during your hiring process?
Our interview process is thorough, including take home exercises in many cases. The goal here is that once hired, someone has already demonstrated they can do the work and can operate somewhat autonomously. This also gives candidates the opportunity to get a sense of the work they’ll be doing on a day-to-day basis, and whether or not this role will be one they’ll enjoy. We are also always on the lookout for people who can think differently about an old problem; as that is very much what we are doing here at Guru.
For many technical roles, we tend to hire people with non-trad backgrounds; musicians, history majors, people who’ve just graduated from a coding bootcamps. We like to see that candidates are creative and fit our cultural values. This is especially critical for our customer-facing roles.
When we’re hiring, we want to see who is being deliberate about researching Guru. Tell us, genuinely and specifically, why you want to work at Guru.