The story of Dumbo’s transformation from dangerous no man’s land to tech hub has been done a lot, but the nice thing about this story in PR Week is that it digs in on a few of the firms that made it that.
We’ll look to add to their stories in this space soon.
From PR Week:
Over time, being based in the area has gone from “minor liability to a big asset,” says [Big Spaceship CEO Michael] Lebowitz. “It was hard to get clients to come here. No one had heard of it and spaces were raw, but now, clients end up valuing it as an alternative to the staid places in Manhattan.”
The open and raw office spaces in DUMBO have enabled businesses there to build different cultures to those in Manhattan, adds Lebowitz, who explains that Big Spaceship’s culture is based around a set of values rather than amenities. Those values: create amazing work, collaborate inside and outside of the agency, and speak up, which perfectly encapsulates the spirit of DUMBO. The firm is very involved in the community, hosting several events.
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