It’s the final month of the election, which means campaigns are looking not just for an edge, but also to convince people to go vote.
Data is increasingly a part of that process of identifying voters. It’s a question not only of which voters will vote for their candidate, but also what will motivate them to go to the polls.
The next Refresh Baltimore talk is set to explore this process. On Oct. 26, Ben Yuhas is set to provide a perspective from what it looks like inside the campaign.
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According to the event description, Yuhas was inside the war room for President Barack Obama’s campaign on Election Day in 2008. The Baltimore resident now runs the Yuhas Group, which helps nonprofits and commercial clients use data.
The evening talk will be held at Betamore.
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