Gowanus agency wins Webby for chef Mario Batali website

When you win a Webby, you have to keep your acceptance speech under five words. This is probably because there is an unconscionable number of categories. When Operation CMYK won the 2014 Webby for Celebrity/Fan Page for chef Mario Batali’s site, they did it in four:

Mario Batali is a chef, author and expert on Italian cuisine. His page beat out pages for Beyonce, The Carter Family, Kanye West and the late, great Rodney Dangerfield.

Adam Scher, one of the agency’s chief agents, wrote to us about the page they built for Batali, “It was a challenge to create a platform that embodied such a robust brand. The Batali brand has so many different facets and moving parts, and we wanted to make sure that the platform really captured that. Additionally, Mario is such a big personality so we wanted to make sure that we were able to add some details that reflected that. Even the page loader is a spinning M with his favorite “Wheeeeeeee!” underneath it. “

We previously wrote about Operation CMYK and some of the iOS apps they are developing.

Other Brooklyn ventures were also nominated, including Type/Code and Creative Mornings. Huge won a People’s Voice Award in the “Business Products and Services” category for its work on Google Think Insight.