A holographic football platform used by the Baltimore Ravens is under new ownership - Technical.ly Baltimore

Business

Nov. 9, 2018 3:21 pm

A holographic football platform used by the Baltimore Ravens is under new ownership

Arlington, Va.–based ByteCubed acquired Pre-Game Prep from Towson-based Mixed River, and is bringing on a key team member who quarterbacked the platform.

With mixed reality, this could happen in training camp.

Photo by Wikimedia Commons user Au Kirk, used under Creative Commons license.

A platform that helps the Baltimore Ravens train using holograms is at the center of a new division at Arlington, Va.–based ByteCubed.

The consulting firm said it acquired Pre-Game Prep from Towson-based Mixed River. The client relationship with the Ravens will continue as it looks to grow the platform. Terms were not disclosed.

The Ravens started using Pre-Game Prep last year. With the HoloLens, it allows teams to line up with holograms of an opposing team on the field, and offers a way to take “mental reps” of a specific play. It also brings in data from multiple sources.

The platform will be offered under a new subsidiary called ByteCubed Labs. It’s designed to focus on early stage development of new products focused around experience design, technology and data science.

“The acquisition of Pre-Game Prep and the launch of ByteCubed Labs allows us to expand our leadership in complex data analysis and advanced engineering to a new market of professional and college football teams,” Ahmad Ishaq, ByteCubed founder and Chief Innovation Officer, said in a statement.

There’s also a personnel aspect to the deal, as ByteCubed is bringing over Troy Jones Jr., who will be VP of Business Development & Operations at ByteCubed Labs. At Mixed River, he oversaw the product’s development, implementation and sales. Jones also worked at Morgan Stanley and with the National Football League Players Association. He also has football experience, having been an all-state quarterback at St. Paul’s in Baltimore, and played Division I football at the University of Maryland and Western Kentucky University.

Advertisement

“I’m thrilled to be joining the team at ByteCubed Labs. By combining the power of data analysis, AI and mixed reality, I’m confident we’re positioned to revolutionize the world of experiential technology,” Jones said in a statement.

-30-
JOIN THE COMMUNITY, BECOME A MEMBER
Already a member? Sign in here

Advertisement

Paragon picks up more Md. manufacturing space in $18M deal with Novavax

Alliance Data Systems acquires ‘select’ tech assets of Baltimore-based Blispay

Maryland’s ID Agent acquired by Kaseya

SPONSORED

Baltimore

Building a data acquisition system? Don’t make this mistake

Baltimore

BurnAlong

Sales Representative

Apply Now
Baltimore, MD 21201

14 West

Customer Success Associate

Apply Now
Baltimore, MD

SmartLogic

Developer

Apply Now

Hanover-based KeyW to be acquired by Jacobs Engineering Group in $815M deal

The acquisition deal for Columbia-based Osiris Therapeutics is now complete

Baltimore’s Paragon Bioservices to be acquired by drug manufacturer Catalent for $1.2B

SPONSORED

Baltimore

How SmartLogic accelerated these startups’ product growth trajectories

Annapolis Junction, MD

Asymmetrik

FULL-STACK DEVELOPER

Apply Now
Annapolis Junction, MD

Asymmetrik

SOFTWARE ENGINEER

Apply Now
Annapolis Junction, MD

Asymmetrik

FRONT-END DEVELOPER

Apply Now

Sign-up for daily news updates from Technical.ly Baltimore

Do NOT follow this link or you will be banned from the site!