Edtech startup Unbound Concepts acquired by Certica Solutions - Technical.ly Baltimore


Jul. 6, 2017 8:26 am

Edtech startup Unbound Concepts acquired by Certica Solutions

The acquisition brings Unbound's Artifact to the Massachusetts-based company's platform.

Swag from Unbound Concepts' product Artifact.

(Photo via Twitter)

Baltimore edtech startup Unbound Concepts was acquired by a Massachusetts-based company that makes an education data platform for K-12 organizations.

With the deal, Certica Solutions is set to add the capabilities of Unbound’s app, called Artifact, to its offerings. Terms were not disclosed.

Founded by former teacher Katie Palenscar, Artifact is designed to make it easier for teachers or parents to search for books for students to read. The app uses machine learning with info like themes and literary elements that go beyond a summary, Technical.ly reported. There are more than 700 such attributes — or “artifacts” — within the app’s system. The company maintained a free app for classrooms, while establishing partnerships with publishers like Houghton Mifflin Harcourt and Baker & Taylor, as well as edtech platforms.

Certica, based in Wakefield, Mass., will add the app’s ability to add and tag content to its search offerings, which are used by K-12 organizations as well as publishers.

“Unbound Concepts has made important connections between book publishers, distributors, buyers and educators, by creating a common language between those stakeholders. We’re excited to execute the synergies between Artifact and our existing platform capabilities, to benefit our business partners,” Certica CEO Mark Rankovic said in a statement.


The Baltimore community helped along the way, whether from mentors like educational publishing executive Judy Harris or the Emerging Technology Centers-run Accelerate Baltimore program, where Unbound was a member of the first cohort in 2012.

Stephen Babcock

Stephen Babcock is Market Editor for Technical.ly Baltimore and Technical.ly DC. A graduate of Northeastern University, he moved to Baltimore following stints in New Orleans and Rio Arriba County, New Mexico. His work has appeared in The New York Times, Baltimore Fishbowl, NOLA Defender, NOLA.com/The Times-Picayune and the Rio Grande Sun.


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