Camden Partners leads $12.5M round for social media company - Technical.ly Baltimore

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Jan. 6, 2017 12:07 pm

Camden Partners leads $12.5M round for social media company

Tracx is eyeing expansion following the growth equity round.

Camden Partners founder David Warnock speaks during Baltimore Innovation Week 2015.

(Photo by Christopher Wink)

Camden Partners was the lead investor on a Bethesda-based social media company’s latest round.

The Inner Harbor firm’s Jason Tagler led a $12.5 million growth equity round for Tracx, and will join the company’s board.

Tracx makes a platform that helps companies manage social media marketing, both in locating potential audience through social listening and analyzing results. The company works with brands likeĀ Kraft, EA Games and Apple.

Tracx is looking to double sales and expand its footprint with the additional capital, according to Camden Partners.

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Stephen Babcock

Stephen Babcock is the lead reporter for Technical.ly Baltimore. A graduate of Northeastern University, he moved to Baltimore following a stint in New Orleans, where he served as managing editor of online news and culture publication NOLA Defender. While there, he also wrote for NOLA.com/The Times-Picayune. He was previously a reporter for the Rio Grande Sun of Northern New Mexico.

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