Camden Partners leads $12.5M round for social media company - Technical.ly Baltimore

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Jan. 6, 2017 12:07 pm

Camden Partners leads $12.5M round for social media company

Tracx is eyeing expansion following the growth equity round.

Camden Partners founder David Warnock speaks during Baltimore Innovation Week 2015.

(Photo by Christopher Wink)

Camden Partners was the lead investor on a Bethesda-based social media company’s latest round.

The Inner Harbor firm’s Jason Tagler led a $12.5 million growth equity round for Tracx, and will join the company’s board.

Tracx makes a platform that helps companies manage social media marketing, both in locating potential audience through social listening and analyzing results. The company works with brands likeĀ Kraft, EA Games and Apple.

Tracx is looking to double sales and expand its footprint with the additional capital, according to Camden Partners.

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Stephen Babcock

Stephen Babcock is Market Editor for Technical.ly Baltimore and Technical.ly DC. A graduate of Northeastern University, he moved to Baltimore following stints in New Orleans and Rio Arriba County, New Mexico. His work has appeared in The New York Times, Baltimore Fishbowl, NOLA Defender, NOLA.com/The Times-Picayune and the Rio Grande Sun.

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