Startups

Free People replaces models with real people from online style community

The change comes in celebration of the one-year anniversary of FP Me, Free People’s online style community, where customers can upload personal photos, curate their own product collections and like others’ posts.

Can you see yourself wearing that sweater?

For the next two weeks, the boho-chic clothing brand Free People will replace photos of models on their website with snapshots of happy customers, according to a release. The change comes in celebration of the one-year anniversary of FP Me, Free People’s online style community, where customers can upload personal photos, curate their own product collections and like others’ posts.

The user-centric collection, “FP Me Takeover,” is based off of the most popular looks on FP Me from the past year. It officially launched on February 24th and will be live for the next two weeks. Check it out here.

Companies: Free People

Before you go...

Please consider supporting Technical.ly to keep our independent journalism strong. Unlike most business-focused media outlets, we don’t have a paywall. Instead, we count on your personal and organizational support.

Our services Preferred partners The journalism fund
Engagement

Join our growing Slack community

Join 5,000 tech professionals and entrepreneurs in our community Slack today!

Trending

The man charged in the UnitedHealthcare CEO shooting had a ton of tech connections

From rejection to innovation: How I built a tool to beat AI hiring algorithms at their own game

How a laid-off AI enthusiast pivoted to become a founder — while holding down a day job

Where are the country’s most vibrant tech and startup communities?

Technically Media