RJMetrics cofounder Robert Moore’s first business: designing a website for Tony Luke’s

Every entrepreneur has to start somewhere. In Lemonade Stand, we profile a local entrepreneur’s first venture. Tell us about yours.

In a way, RJMetrics cofounder Robert Moore’s first business helped bring cheesesteaks to the masses.

In a way.

When Moore was 15, he ran a web design and tech support firm. His biggest client was South Philly cheesesteak purveyor Tony Luke’s, which he said he landed because he went to high school with Luke’s son. (The website has since been redesigned.)

Moore’s company was called QUAM Industries, which he picked “because it sounded like the kind of company Microsoft would buy for millions of dollars without asking any questions (this was my understanding of corporate M&A at the time),” he wrote to us. With QUAM, Moore designed websites for local businesses and fixed his high school teachers’ home computers.

The experience got him hooked on entrepreneurship, he said at a recent Philly Startup Leaders event on when to quit your job to pursue a startup. He remembers banking about $15/hour, while, he said, his friends made $8/hour at Wawa.

“That felt like a major win,” Moore said.